American Designer, Ralph Lauren has been a huge vintage Panerai collector for many years, and has amassed quite a collection of rare vintage Panerai watches. Ralph Lauren is pictured below in front of his vintage 1950 Series 1 Land Rover, sporting a 1954 47MM Vintage Panerai [Reference 6152] from his personal watch collection.
"The luxury of Panerai grew out of its heritage and the purposefulness of each detail. Panerai watches were not about the latest fashion–they were designed to work in specific conditions. Their form and beauty were secondary to their function; they're rugged, utilitarian and handsome." –Ralph Lauren
The second photo below appears courtesy of Esquire Magazine, and shows one of Ralph Lauren's vintage Panerai watches with a Marina Militare designation on the dial. This beautiful watch is a Reference 6152:1, which was made by Rolex and features a Rolex Brevet winding crown. This photo was taken in the Polo New York Flagship store which was formerly the Rhinelander Mansion.
The photo above also pictures a Leica M9 camera, which, despite looking like it is a vintage camera, is actually a state-of-the-art digital model which features the smallest full-frame digital sensor. Ralph Lauren has a huge passion for collecting rare items that are timeless and have endured as icons of superb design.
Ralph Lauren Collection
1938 Bugatti 57SC Atlantic
Ralph Lauen has one of the most significant vintage car collections in the worlds and one of his greatest possessions is his ultra-rare 1938 Bugatti 57SC Atlantic.
Ralph Lauren is pictured below in May 29, 2013 pulling up in Italy in his 1938 Bugatti 57SC, which won Best In Show at the Villa d'Este Concours de Elegance on Lake Como Italy.
Ralph Lauren's 1938 Bugatti 57SC Atlantic, which won Best In Show at the Villa d'Este Concours de Elegance on Lake Como Italy is pictured below in front of Lake Como.
What does Ralph Lauren's 1938 Bugatti 57SC Atlantic have to do with Panerai? Design Language. Pictured below is an original Panerai 3646, which is from the same era as Ralph's Bugatti. Both Ralph Lauren's 1938 Bugatti and the 1938 California Dial 3646 are timeless Art-Deco masterpieces, which are both simple and sophisticated simultaneously.
The Italian Renaissance Master, Leonardo da Vinci, beautifully summed up this notion, 500 years ago, when he said, "Simplicity is the ultimate sophistication."
Ralph Lauren's ultra-rare 1938 Bugatti 57SC Atlantic (pictured below) is one of only four of this French Art-Deco masterpiece model that were made. Today, only two exist and Ralph Lauren owns one of them. It is estimated that it is worth somewhere around $40 Million, thus likely making it the most expensive car on earth.
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