The Rolex Oyster next to the Daily Mail headline with long distance swimmer Mercedes Gleitze who wore the watch in an attempt to swim across the English channel.
Rolex combined its improved crown design and the threaded case in a new model that became the first durable and reliable waterproof watch. Called the Oyster, it was a remarkable achievement, albeit one against which the general public remained skeptical. To learn more about this iconic piece check out Ariel's article about the Oyster here. For now, we will concentrate on the process of how it turned into the legendary watch that it is and the way it managed to change people's attitude towards waterproof watches. It was in 1927 that the perfect opportunity arose to publicly prove the abilities of his watch and Wilsdorf was again quick to react. It was then that the young British secretary and long distance swimmer Mercedes Gleitze set herself the challenge of swimming across the English channel–for the second time.
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